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Every website starts somewhere. The required pages for every website need to be published first. Find out about each one of them here.
Required Pages for All Websites
About Us
Use your about page to answer all of the important questions about you, your website, and your company. Make sure to include any history and what makes you or your product unique.
See More: Write a Meaningful “About Us” Page
Blog Page
A Blog Page is a great way to introduce future clients to your products and allow previous clients updates about your business and industry.
Contact Us
Every website has its contact information in the footer of every page. If you do not, fix that now! Even though your information is at the base of every page, you need a page listing all of your contact information. List your email, phone number, and address, and let the customer decide how they want to talk with you. Also, include any social media and even the classic contact form. Don’t forget to keep the bots away with reCAPTCHA (FREE from Google!)
Disclosure
According to the FTC, a disclosure page should include any significant information that would add required transparency to your website. Any affiliates or monetary partnerships must be included that exist between you and the product you promote. Many large affiliate companies will require that you place your relationship with them on this page.
See More: Write a Disclosure Page to Protect Yourself
Frequently Asked Questions
Most website owners tend to have the need to answer the same questions over and over again. These questions are perfect examples of the top questions that should be listed on this page. Also, this page can be used to address objections or concerns about your products and services. Use your page to educate your customer about various product and price concerns explaining why your business is worth the extra expense.
See More: Must-Have Frequently Asked Questions
Landing Page
Your landing page, or homepage, might not be the first page your visitors visit but rest assured, they will look at your homepage too. This page should have engaging and compelling content, along with any services you might offer.
See More: Best Landing Page Ideas That Work!
Privacy Policy
A privacy policy is a general statement explaining how and why your website collects personal information. Most privacy policies are worded the same. If you are collecting your visitors’ information, you are legally required to explain all of this. Most of your visitors will never see this page, but this page is still highly recommended either way.
See More: Privacy Policy For GDPR and CCPA Compliance
Required Pages for Businesses
Products or Services Page
Visitors are searching for solutions to their problems. Show them the answers that you can provide to help them. Allow them to see what you can offer, so they can decide if you are a good fit for what they are looking for.
Portfolio or Gallery
Anybody can SAY they have a great product, but many potential customers want you to SHOW them you have a great product. A Portfolio is a perfect place to showcase your amazing results from previous clients.
Testimonials
In today’s world, reviews are king. Every business is begging for reviews to prove that they are legit. Testimonials can come from many sources, including emails or letters that have been sent to you. For authenticity, ensure you list names, locations, and titles to your listed reviews. If at all possible, add a customer photo.
Important Bonus Pages
Terms and Conditions
Very similarly to your privacy policy page, the terms and conditions page is highly recommended. This boring page simply outlines the rules for using your website and the information contained within. Make sure you have a notice that includes any copyright and trademark rights along with the state you are operating from, which determines which laws you must comply with.